Since 1961, 3T has never been satisfied with the status quo. Always searching for ways to make cycling faster and more fun, we have constantly reinvented our products, ourselves and cycling. That started the day Mario Dedioniggi founded Tecno Tubo Torino to make the world’s best & most beautiful handlebars. And it can be found in every 3T bar, stem, seatpost, saddle, fork, crank, wheel and frame since. Mario’s spirit - to try what others dared not - continues today under the stewardship of a fourth generation.
The most recent reinvention from 3T was the EXPLORO, the world’s first aerodynamic adventure bike, an unlikely mash-up that is vintage 3T and an instant classic. Now 3T has done it again, reinventing the aero road bike from scratch with the STRADA. But “aero road” doesn’t do it justice, as it’s not just extremely aero but also very comfortable. How can one bike be both? The key elements are tire size optimization and a paradigm shift for the drivetrain, combined with a lightbulb moment designing new aero shapes.